Max has focused his studio around celebrating the human element in design. The studio is focused on the beauty of natural material, the human touch, and a way of living with objects that feel personable. The studio goal has flowed out of a lifetime of seeing the rise of the utilitarianized standardization of everything and the reaction to the dullness that brings. Coming from The Upper Midwest you see it stark- you see a growing behemoth of industrialized agriculture / suburban sprawl that standardizes every aspect of life and those exciting moments of folk art, arts and crafts, things made impromptu on peoples’ land. Something that wasn’t bought at a box store. People who have moved out to the middle of the country to live whatever life they want, you know, oddballs. A beautiful impulse the studio gets to share in.